Reading Habits

1 Findings FINDINGS 1. English is the most preferred diction for enjoining Mother tongue claimed the 2nd spot with 48% preferring to fill in their mother tongue against 46% preferring Hindi. 2. Preferences of activities (PUMBA Vs Non-PUMBA) where candidates were asked to rank their preferences on a 1-5 ranking scale shows that a. PUMBA candidates rank better on Reading and TV reflexion over other than PUMBA institutes. b. Other than PUMBA institutes rank higher on medication listening and chatting over the internet. . A large chunk of the sample community rate Chatting as the most preferred legal action. d. The least preferred activity of the sample is Shopping. 3. Candidates aged a. 20-23 be most sakied in pas sentence b. 24-27 argon most interested in Technology c. 28 + are most interested in Business 4. Areas of Interest (Work experience-wise) a. 80% of Freshers subject areas of interest lie in Entertainment b. 72% of Work experienced candidates area of interest lies in Business and Technology both. 5. Intention to read a.The widely distributed trend that is seen is that the candidate either male or egg-producing(prenominal) read to learn, to be informed and for academics. b. The data shows that for 15% of females read out of vesture as against 5% male candidates. c. 40% males read for news, contrary to female universes 5%. Reading Trends Among Students Department of Management Sciences, University of Pune PUMBA 2 Findings 6. The Internet followed by friends/colleagues and Newspapers/magazines form the major sources of information about Reading material. 7. Sources of Reading physical a. 3% of the respondents from Institutes other than PUMBA source their interpreting material from Websites. b. A volume of candidates from PUMBA i. e. 85% of the candidates consider the Library as their main source of interlingual rendition material. 8. The most popular strategy adopted to overcome difficult meter cultivation material is to ask others for he lp. 9. The two major hurdles in reading are Time and Surroundings. 10. A whopping 91% of the sample population admit Strain on the eyes as the biggest reason for not preferring E-Reading. 11.Accessibility and Economy are the biggest pros for E-Reading. 12. There are NO differences kickoff stream-wise in the time spent on reading but at that place are differences Age-wise in the time spent on reading. 13. There are NO differences gender-wise for the reading intention to learn. 14. There are differences gender-wise for the intention of reading to stimulate imagination. 15. There are NO Gender-wise differences in the total time spent on reading. Reading Trends Among Students Department of Management Sciences, University of Pune PUMBA