Advertising Essay examples -- essays research papers

School, family and church all let an effect on teenagers, besides if nothing volition ever measure up to the effect that advertizement has on our nations youth. The advertisementstarget our youth by sort of radio, television receiver and newspaper. Advertisers use special tactics to persuade youth to acquire their products. With the ever growing world of mass media becoming more come after-at-able to children, we must realize the effect advertising has on the youth of today. tenfold television differentiates are commonplace in todays homes. Today, at least one television set is in 98.2% of Ameri erect households. (television set delegacy of Advertising, 2001) picture viewing is no longer a family drill. Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms. (Gentile & Walsh, 2002) Advertising reaches more and more pack every year.Children eliminate more time watching television than any other activity except sleeping. By age 1 8, the average American teenager ordain have spent more time watching television-25, 000 hours-than learning in the classroom. (American Academy of Pediatrics) Children are also bombarded by ads every day done television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than liberals. Many ads that are adult ads are now appealing to new-fashioneder people by having young attractive people in the advertisements. Television is the fastest growing grocery with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. quartette hours of television programming contain about 100 ads. (Minneapolis Star Tribune, 1999) The damage of owning a television has dropped, therefore making ads reach more people than ever before.Radio advertising has always profited well i n the united States for many reasons. Radio is very cheap and effective to a sealed point. Radio does not have the visual aspects that television has however it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have local advertisements to appe... ...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will attend on the screen.Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the cyberspace has been growing every year.Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements base brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies project that size, use of interactive elements (such as flash or DHTML), and advertisement state of affairs increase branding (Interactive Advertising Bureau, 2002).