Negative effects of lacking innovation Assignment

Negative effects of lacking innovation - Assignment moralAt the individual employee level, innovation is influenced by motivation, cognitive capabilities, personality and creativity of the individual while at the group level innovation will be determined by the team processes, the black marketership style, team structure and team climate (Brown and Ulijn 2004). At the entire organizational level, the size, resources, culture, strategy and structure of the organization determines the expertness of the organization to implement innovative solutions to emerging problems (Shavinina 2003).Firms that are not innovative lack the capacity to megabucks with the nature and intensity of competition within the grocery thus leading to loss in market constituent and profitability. Innovative firms are capable of monitoring and understanding changes in industry competitive capabilities such(prenominal) as new processes and new technologies thus implementing research and development activitie s that will enable the firm to ascertain those competencies (Shavinina 2003). In this case, the firms will be using the wrong or inefficient technologies that waste raw materials and lead to high costs of production. A case example is Sony, the technology giant that lost market share and profitability due to lack of innovative technologies. Sony pioneered the Walkman and Trinitron TV and acquired Columbian pictures thus shocking Hollywood (Tabuchi, p 4). However, the rise of otherwise Japanese rivalries made Sony lose market share and report losses since 2008 since other players like Samsung Electronics and Apple took advantage of technological revolution and produced digital electronic devices (Tabuchi, p 6). Although Sony had the capabilities to create the iPod in the beginning Apple, the management resisted innovation and creativity thus limiting the capability of the company to develop tablets and iPods that would enhance its music business segment (Tabuchi, p 12). It is evid ent that Sony did